Феномен ZARA

What is the book:

This book is the success of the success of one of the most influential companies in the world that has made a revolution in the field of fashion and production of clothing. Behind all this, one person is Amansio Ortega. The former seller who managed to commit a business revolution in the field of fashion renotalis, and is currently the richest person on Earth. On the pages of this autobiography, you will learn the secret of the success of Amansio Ortega, because by personal example he will prove how close the dream of creating an outstanding company of the century. The book, published in 2008 and still remaining the chief bestseller in all countries, now in a new convenient format.

Success's key:

Inditex Group is a number of clothing number one in the world and a recognized fashion legislator. On the streets of New York, Paris, Tokyo, Moscow you will definitely meet beautiful, self-confident people on which there will be things of such brands as Zara, Massimo Dutti, Pull & Bear, Stradivarius, Oysho, Bershka. Inditex stores have invariable success around the world, and Zara brand can rightfully be called cult. Nevertheless, there is extremely little known about the ascent of this company to Olympus of fashion and people who are behind it. Start reading and you will learn all the secrets of this mysterious and phenomenal company from the first mouth.

In this unique biography you will find answers to questions:

- How to become a richest person in Europe from a simple seller?

- How to change the consciousness of millions of consumers?

- How to create the most outstanding company of the 21st century?

The author of the book:

Kovadonga O’Shi for 12 years has been the president of the ISEM fashion business school (ISEM Fashion Business School), which she founded in Madrid in 2000. Today, Kovadonga is the president of the Tecnomoda Foundation Foundation, a non -profit organization whose mission consists in conducting professional preparatory programs for employees of the fashion and textile industry. In addition, she is a member of the Advisory Council of the Costume Museum (Museo del Traje) in Madrid. In her professional baggage - work for the Spanish print media ABC, El País, El Mundo and El Correo Español, as well as participation in many television and radio programs.

Quotes from the book:

“To be in the right place at the right time-this is the key point in a successful business model.”

(c) Amansio Ortega, founder of Inditex Group

“Everything that matters is the ability to set goals and do everything for their achievement.”

(c) Amansio Ortega, founder of Inditex Group

“Even when I was anyone and I had practically nothing, I dreamed of development and growth. We never rested on the laurels and did not choose light paths. Optimism can be a very negative emotion. Need to take risks! I never get tired of saying this to everyone who comes to the company. Every day new ideas appear, and we have no pre -installed plans. Growth is a survival mechanism. ”

(c) Amansio Ortega, founder of Inditex Group

“The unmistakable characteristic of the modern world is how comfortable women feel, occupying all possible areas of professional activity, in the happy confidence that they can successfully combine family life and career. Time has become their most valuable luxury. "

“To be a businessman, only to be rich, is a waste of time. Anyone who takes on business with the goal of only making money is not a real businessman. ”

(c) Amansio Ortega, founder of Inditex Group

Reviews for the book:

“In this book, Kovadong O’Shea gets to the grounds of Zara, telling how the company turned into a strongest player in the global fashion market, which we know it today, and how it manages to react so quickly to replacing trends around the world. And while the question of quick change of fashion trends remains in force, you still need to pay tribute and thank companies such as Zara, that millions of people who cannot afford the fashion of couture can still look and feel excellent . You can learn a lot on the history of Zara, and Kovadonga O’Shea shows an excellent knowledge of the topic. ”

Simon Collins, Dean of the Fashion School, New Parsons Design School, New York