Стратегия вверх тормашками. Нестандартный подход к маркетингу для малого и среднего бизнеса, который сэкономит вам деньги, время и нервы

Nikolai Molchanov-MBA in the Insead business school, a member of the board of directors of 12 companies, two of which are part of the TOP-500 Russian Federation (Forbes Russia). Candidate of Psychological Sciences, expert in the field of customer behavior management. The author of one of the most popular Telegram channels of the Runet “Psychology of Marketing”, which signed more than 100,000 people. The classic approach to the development of strategy is always difficult, expensive and long. And in the conditions of the modern world, long -term planning is not completely impossible. Small and medium -sized businesses need the result, achieved by the efforts of a few full -time employees, by no means a guru in their areas. And fast. Preferably yesterday. In his book, Nikolai Molchanov presents a non -standard approach to developing a strategy and a plan for scaling a business without involving expensive consulting companies. You will find a lot of decisions that allow you to see the effect immediately, you can realize changes in the forces of full -time employees and make sure that the strategy can be simple, effective, feasible and even interesting. “Reading has never brought such a strong aesthetic satisfaction, seasoned with a generous portion of intellectual pleasure.” - Petr Filippov, Deputy Head of the Department of Development and Implementation of the Strategy of the Department of Strategy and Corporate Development of VTB Bank (PJSC) Earlier, the book was published under the name "Growth Drivers. How to become a giant as a middle company. ”